On the key points of breaking through the digital

  • Detail

the key point of publishing is to balance the interests of the market and strengthen the supervision of digital publishing

the essence of digital publishing industry is content industry, and high-quality content has always been the core competitiveness of digital publishing units. Therefore, the creator of content, that is, the owner and disseminator of copyright and the enjoyment of excellent culture, are complementary and mutually beneficial. When initiating the revision of relevant laws and regulations, we should pay great attention to the balance of the rights and interests of authors, communicators and users, make laws and regulations become a weapon to protect the rights and interests of authors and communicators, mobilize the enthusiasm of authors to create good works, mobilize the enthusiasm of publishers for sustainable development and innovation, and make cultural consumers easily obtain works and enjoy high-quality spiritual food according to law. It is suggested that the digital works transferred from network to network should be included in the scope of legal license to facilitate the legal dissemination of digital works. In the revision of the copyright law and the standard of remuneration collection and transfer, the right to remuneration and the standard of remuneration for digitally published works shall be listed separately, so as to effectively protect the legitimate rights and interests of authors

digital copyright is a concept that has just emerged in recent years and cannot be covered by the right of network communication. According to the survey, only 20% of the works owned by traditional publishing units have digital publishing rights. Taking Jiangsu Province as an example, the compilation works of teaching auxiliary materials in primary and secondary schools. 3. Their chemical resistance is similar to that of poly4 fluoroethylene. Most of the copyrights are in the hands of private studios. Most of the teaching auxiliary products in the name of publishing houses are compiled, printed and distributed by private people. They are only the products of cooperative publishing under the banner of publishing house due to their publishing qualification. It is natural, reasonable and legal for their own copyrighted products to be digitized. The forward-looking private book industry is trying digital publishing, and some have achieved considerable results. In terms of the authorization of digital products, most of the recipients of emerging formats such as animation and tourism. Therefore, in the field of digital publishing, the concept of "content is king" must be firmly established on the basis of legal authorization. Only on the basis of copyright protection, can we actively implement the high-quality strategy and create high-quality digital publishing products. At the same time, judicial, administrative and technical protection should be used to crack down on infringement and piracy and promote the dissemination and trading of excellent cultural products. In view of the characteristics of digital published works that are easy to copy, wide range of use and difficult for copyright owners and exclusive users of works to protect their rights, collective management organizations should gradually carry out collective rights protection and collection and transfer of remuneration on behalf of copyright owners in accordance with the copyright law and the regulations on collective administration of copyright

re processing

pay attention to digital processing of content, support the healthy development of processing enterprises and expand the scope of outsourcing services

in the era of digital publishing, the scale of information resources is numerous and huge, and content processing management is particularly important. Content processing is a very complex and arduous work. In addition to publishing enterprises establishing their own content management system and content management platform, professional digital publishing and processing enterprises will also emerge as the times require. Special policies should be issued to support the establishment and growth of content processing enterprises. On the premise of adhering to China's legal principles, relevant departments should introduce measures to facilitate the digital processing and conversion of overseas traditional publishing forms in the form of outsourcing services, expand the field of digital processing outsourcing services with China's advantages in human resources and technical services, and adapt to the trend of digital publishing internationalization. Taking the outsourcing service of Hunan Green Apple Data Center as an example, in fact, while carrying out the digital processing of mainstream content products, Hunan green apple company has undertaken a large number of outsourced digital service processing businesses for Korean newspapers

exploration mode

pay attention to the construction of industrial chain of emerging formats and the exploration and research of commercial marketing mode and profit mode

although digital publishing is the general trend, its unclear business operation mode and profit mode also discourages the traditional publishing industry. Large international new media companies basically adopt the profit model of content free advertising. Professional publishers can form a profit model in line with their professional characteristics by using their professional advantages. These more mature business models are often non replicable

the habit of free reading developed by Chinese people for many years makes it easy for publishing houses to dare not digitize paper resources. As the state-owned publishing enterprises are facing the system and mechanism problems such as the maintenance and appreciation of state-owned assets, the performance appraisal of enterprise leaders and the tenure system of enterprise leaders, it restricts the enthusiasm of enterprises to invest in the digital publishing industry to a certain extent and affects the rapid development of the digital publishing industry. Therefore, with the development of the scale of the digital publishing industry, the industry continues to explore the business model of digital publishing and seek a profit model in the process of cultivating users' consumption habits

in the past two years, different types of digital publishing models have been widely developed, and the digital publishing industry system is forming a new pattern with complete categories. From the relatively single form and product in the past, it has developed a variety of applications such as e-readers, e-books, online journals, online newspapers, online literature, online games, online music, online animation, online education, online maps, newspapers, literature, games, animation, RBT, music, online advertising and so on, Digital publishing products are further enriched

in many digital publishing fields, business models such as network and network media advertising, professional database, consulting service and B2B have been basically mature, and some digital publishing enterprises have explored effective operation models. Especially for academic journal publishing and e-books, most of these stations have established more effective operation modes, such as Tongfang journal database, VIP science and technology journal library, Wanfang journal database, Yiwen, founder e-book library, superstar e-book library, etc. In terms of exploring the business model, digital publishing enterprises have gradually reached a consensus in the process of exploration and practice, and gradually try to make profits by relying on the combination of copyright owners and publishers, the combination of content and technology, and the combination of products and channels. For example, China Mobile and China Telecom set up reading, game, animation and music bases; Shanda and Hanwang Technology try to establish a Book City; Dangdang, Zhuoyue and Taohua launched digital publishing business. Some realize payment through communication, some expand profits through point of sale cards, and some form a mutual supplement with paper books. It can be predicted that while digital publishing continues to develop rapidly, more mature business and profit models will appear, and the industrial chain will be gradually improved in the law of market supply and demand of the survival of the fittest. This process of exploration must be full of hardships and risks, testing the courage and wisdom of managers and operators

cultivating talents

strengthen the construction of digital publishing talent team and speed up the implementation of talent training project

digital publishing is an industry with high technical content. Our traditional publishing units are not highly information-based, their business flow is not fully information-based, lack of corresponding technical talent reserves, and the team dominated by liberal arts still has a long relearning process, which is also the reason why Jiangsu publishing industry lags behind in the third emerging cultural format reform and in the digital publishing, animation and game industry. There are few professional compound talents who understand both publishing and technology, which makes the cost of traditional publishing into digital publishing too high and the degree of intensification is low, which affects the overall development of the industry

with the progress of science and technology, digital technology, information technology and network technology are widely used and the degree of copyright protection is improved, as well as the expression form, communication form, sales format and reading mode of cultural content all over the world are undergoing profound changes. The requirements for the comprehensive quality of employees in politics, ideology, culture, science and technology, law and even adapting to internationalization and standardization are higher and higher. The main personnel of local new media are traditional publishing practitioners, which have three technical characteristics: no technical executives, no software team and no development ability. It is by no means the kind of personal worship publishing system with feudal color in the past. It is bought by mail system, forum system, iPad, iPhone and other clients. It has obvious disadvantages in resource integration, technical planning and technical support in terms of station, wireless Internet and publishing

the lack of talents has become another bottleneck to be solved in the development of digital publishing industry. It is urgent to establish a talent training mechanism combining industry, University and research, form a professional talent market and talent resource pool, and explore the talent promotion and use mechanism and system of talent selection and assessment, training improvement, reasonable flow and comprehensive utilization, which is worthy of study by the personnel management department

establish standards

establish a unified digital publishing standard system that not only communicates with foreign standards, but also conforms to China's reality

the establishment of standard system includes content quality standard, content format standard, content platform standard, copyright protection standard, quality inspection standard, benefit distribution standard, etc., involving all aspects of the whole industrial chain. Taking e-books as an example, some foreign developed countries developed earlier and have issued some mature international standards under their leadership. Domestic e-books are complicated. Only digital formats (including XML, founder typesetting sample, PDF, CEB, cebx, etc.) are dazzling, which brings trouble to the storage and transformation of publishing houses, obstacles to the development of multi-party businesses, and is not conducive to the connection between digital resources and international markets. At the same time, the industrial chain of e-books, including design, content, creation, content publishing, service platform and terminal production, can mobilize the enthusiasm of all aspects and truly promote the healthy development of the whole electronic industry only if the interests of all parties in the industrial chain are balanced

in short, we hope to establish perfect e-book related standards that are basically interconnected with foreign standards and in line with the actual situation of China's industry, so that information sharing can be realized in publishing, printing, logistics, wholesale, retail, online bookstores and libraries. At present, many key technologies and standards of digital publishing are in the hands of technology providers, such as e-book format standards and digital copyright protection technology. However, the standards of technology providers are different and incompatible with each other, which not only increases the cost of Publishing House's content digitization, but also brings great inconvenience to users and affects the promotion of the market. Hope to formulate unified or compatible format standards; It can be led by the traditional publishing industry to launch digital copyright protection technology, so as to break the monopoly of technology providers and technical barriers. Hope to develop unified standard and cross terminal cloud publishing technology; Develop a powerful book search engine, so that the publishing house's own station and e-commerce platform can express the hope that Jung will become better and better! Play its due role


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